Social media and cultural change

In her blog Hannakaisa Länsisalmi writes few companies actually succeed in turning their informal, social networks into drivers of behavioral and cultural change with success, despite the high rate of “connectedness” via social networks. She describes how individuals who connect people and teams in organizations can drive cultural change. Her five steps how to reach out to influencers so they can actively contribute to establishing cultural change offer good guidance for leaders. Especially leaders who are active across cultures. Because, in my opinion, Hannakaisa describes how managers in individualistic cultures should behave a little bit more like people in collectivistic cultures do.