I quote from an article by Ernst & Young (or EY as they are nowadays called) from their Performance portal
“Culture goes beyond capturing the minds of employees, but captures their values, their beliefs, their hearts. It is ultimately what drives behavior. And that behavior needs to support the strategic objectives of the firm, in order to result in business success.”
The article explores how EY Africa set about uniting its 33 separate country units in an ambitious undertaking. Each unit had its own cultures, languages and operations. The need to create an organizational culture to support the company’s strategic objectives was quickly apparent.