Tagged with China

Showing off has never been part of the Volvo brand

Safe, solid and understated in a Swedish way, or a wannabe luxury brand according to a Chinese taste for excess and ‘bling’: that’s the debate causing ripples at the top of Volvo Car. This article describes the dillema Volvo is facing in finding the right balance between conquering the Chinese market or staying true to … Continue reading

Localizations by a global giant

IKEA, the Swedish furniture giant is known for its Swedishness across the world. From Singapore to Chile to Italy and Iceland everywhere you can eat Swedish meatballs at the IKEA restaurant. Furniture across their locations have Swedish names such as “kramig” (huggable) for a panda bear toy. Those who have work experience at IKEA across … Continue reading

Intercultural facilitation techniques

In May I attended the faciliteringsdagarna in Gothenburg. Two highly interactive and inspiring days with plenary sessions and smaller workshops. All sessions had a link to facilitation and the over 100 participants all had experience with facilitation either in their roles as leaders, project managers, or consultants. The atmosphere was one of sharing and giving … Continue reading

How intercultural skills are considered, assessed and developed in the modern workplace.

Research shows that there is real business value in employing staff who have the ability to work effectively with individuals and organisations from cultural backgrounds different from their own. A survey conducted by the British Council, Booz Allen Hamilton and Ipsos Public Affairs, of HR managers at 367 large employers in nine countries: Brazil, China, India, Indonesia, Jordan, South Africa, the United Arab Emirates … Continue reading