Tagged with globalization

Localizations by a global giant

IKEA, the Swedish furniture giant is known for its Swedishness across the world. From Singapore to Chile to Italy and Iceland everywhere you can eat Swedish meatballs at the IKEA restaurant. Furniture across their locations have Swedish names such as “kramig” (huggable) for a panda bear toy. Those who have work experience at IKEA across … Continue reading

Push your team to think globally

In this video from Harvard Business Review Frits van Paasschen, president and CEO of Starwood Hotels & Resorts, talks about his decision to move corporate headquarters abroad for a month. In 2011 his team moved to China and this year they will move to Dubai. “No matter what company you are in today, with the … Continue reading